The promotional poster is made to raise awareness and act as an advertisement for the picture book. Therefore, its objectives are:

- to capture the style of the picture book in a easy-to-view way,

- give a sneak peek into the contents of the book, and

- readers should know the topic of the book with one look.

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The poster features Emma, the main character of Bad Apple, curled up in a fetal position in her school uniform, symbolising that she is also a child.

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Surrounding her is a representation of the life cycle of a baby in the womb, arranged in a circular fashion, to contrast with the pose that Emma is in as well as surround her, trapping her in with her problem of teenage pregnancy.

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In the background, the vandalism that is on her table in school is visible, to allude to the fact that she was bullied due to being pregnant.